This is a pitch for a washing powder commercial, commissioned
by Aardman Animation. The brief was to design two monsters.
One small monster, and the other, his big brother,
for a story about discovery.
I started by letting my imagination wonder and doing dozens of thumbnail sketches of monsters.
Once the client had chosen their favourite monsters, I did a couple of pages of character studies, showing the monsters in different positions and moods.
Once the final monster design was approved, I drew two animation frames to see the monster brothers in action.
Here is the coloured artwork from a animation frame. It was used in the pitch to the
washing powder client, however, they decided to change direction and use another idea.
It was amazing to be involved with a world renowned animation company,
and the experience I gained is invaluable.